It didn’t start as a soft drink. On May 8, 1886, in the heart of Atlanta, a morphine-addicted Confederate veteran turned pharmacist poured the first glass of what he claimed could cure headaches, exhaustion, indigestion—even impotence. His name was Dr. John Stith Pemberton, and…
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The saga of “New Coke” stands as a striking testament to the complexities of brand loyalty, consumer psychology, and corporate decision-making. On April 23, 1985, The Coca-Cola Company, feeling the pressure of heightened competition from Pepsi, made the audacious move to reformulate its flagship…
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