On July 21, 356 BC, a madman set one of the ancient Wonders of the World ablaze. The Burning of the Temple of Artemis was a devastating event in Greece that has been lamented by historians over the millennia. This magnificent temple, dedicated to…
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The saga of “New Coke” stands as a striking testament to the complexities of brand loyalty, consumer psychology, and corporate decision-making. On April 23, 1985, The Coca-Cola Company, feeling the pressure of heightened competition from Pepsi, made the audacious move to reformulate its flagship…
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